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Leora Lighting is Live: A New Standard in Online Lighting Experiences

Leora Lighting launches with STRATAGEMS, a premium lighting destination with a consultative sales approach, back-order quality model, and a digital-first SHOPLINE platform built for scale.

Paul Tough
Paul ToughFounder & CEO, Stratagems · 2 min read · Jul 2025
Leora Lighting is Live: A New Standard in Online Lighting Experiences — cover image

We're proud to announce the successful launch of Leora Lighting, a new premium lighting destination designed to bring personalised, high-quality experiences to customers across the UK and beyond.

Conceived by the team behind KG Electrical, Leora Lighting offers more than just exceptional lighting products. It's a platform built on the belief that expert advice, technical confidence, and thoughtful curation are essential for customers navigating the often complex world of high-end lighting.

A Lighting Experience, Reimagined

What makes Leora Lighting stand out? It's the blend of deep product knowledge, a consultative sales approach, and a commitment to quality that shines through:

  • Personalised, guided selling to help customers make confident decisions
  • A unique back-order model ensuring every product is quality checked before shipment
  • A digital-first store built with scalability in mind, ready to evolve with the business

Powered by Strong Foundations

The platform was designed and implemented in collaboration with STRATAGEMS, using the flexible and scalable Shopline eCommerce framework. The solution addresses several technical and operational challenges:

  • Managing a rich, complex product data model
  • Delivering a clear, user-friendly interface for trade and retail customers alike
  • Supporting a varied audience from architects and designers to casual shoppers
  • Ensuring operational readiness for growth

From the Founders

"We were introduced to STRATAGEMS to help establish our eCommerce presence to sell high-end lighting and have been impressed with their professionalism, support and guidance as we embark on this new phase of our business."

, Kyle Gamble, CEO – Leora Lighting

From Our Team

"Leora Lighting had a bold vision from the outset: to elevate the online lighting buying experience with expertise, elegance, and a future-ready platform."

, Paul Tough, CEO – STRATAGEMS

A Brighter Future

Leora Lighting is now live at https://leoralighting.co.uk/, and this launch is only the beginning. With a strong technical foundation, a clear customer focus, and a growing roadmap of innovation, the future is looking bright.

Paul Tough
Paul Tough
Founder & CEO, Stratagems

Paul founded his first integration practice in 1999 and has spent twenty-five years leading integration, commerce and digital transformation programmes for enterprise retailers, including Sony PlayStation, Royal Mail, TUI, O2, Costco and Aldi. Today he leads Stratagems' AI-first practice, pioneering Agentic Retail™ and writing about how production AI actually ships.

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