Privacy Policy

1. Who we are

Digital Stratagems Limited ("Stratagems", "we", "us") is the data controller responsible for your personal data. We are registered in England and Wales, with studios in London and Casablanca.

You can reach our data protection contact at hello@stratagems.com for any question about this policy or your data.

2. Information we collect

We collect information you give us directly and information gathered automatically when you use the site.

• Contact details you submit through our forms or diagnostic bookings, such as name, company, email and phone number.
• The content of enquiries and correspondence you send us.
• Technical data such as IP address, browser type, device and usage information, collected through cookies and Google Analytics only where you have opted in through our cookie banner.

3. How we use your information

We process your personal data to run our business and provide our services.

• To respond to enquiries, arrange diagnostics and deliver our services.
• To send the Stratagems Brief newsletter and updates where you have subscribed.
• To improve our website, services and marketing.
• To meet our legal, accounting and regulatory obligations.

4. Lawful basis for processing

We rely on one or more of the following lawful bases: your consent (for example, newsletter sign-up); the performance of a contract with you; our legitimate interests in operating and promoting our business; and compliance with a legal obligation.

5. Sharing your information

We do not sell your personal data. We share it only with trusted service providers who help us operate, all bound by appropriate data-processing terms, and with authorities where we are legally required to do so.

Our website analytics are provided by Google Analytics 4, operated by Google LLC. Where you opt in to analytics cookies, Google acts as a data processor on our behalf and receives technical and usage data (such as your IP address, which Google shortens, and your interactions with the site) to help us understand how the site is used. Google's handling of that data is also governed by its own privacy policy.

Other providers we may rely on include hosting, email and CRM platforms. We do not permit any of them to use your data for their own purposes.

6. International transfers

Where data is transferred outside the UK, we ensure an adequate level of protection through appropriate safeguards such as UK-approved standard contractual clauses or adequacy regulations.

In particular, Google Analytics may transfer data to Google LLC in the United States. Those transfers are covered by the standard contractual clauses Google maintains with its customers, together with the additional safeguards set out in Google's own documentation.

7. Data retention

We keep personal data only for as long as necessary for the purposes set out in this policy, or as required to meet legal and accounting obligations, after which it is securely deleted or anonymised.

8. Your rights

Under UK data protection law you have rights over your personal data.

• Access, correct or erase your personal data.
• Restrict or object to our processing of it.
• Data portability, and the right to withdraw consent at any time.
• Lodge a complaint with the Information Commissioner's Office (ICO).

9. Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page with its revision date.