‍Masters247 has officially launched its new online platform - marking a major milestone in its digital transformation journey and redefining how its customers shop and engage online.

In partnership with STRATAGEMS, Europe’s leading golf accessories distributor now offers a smarter, faster and more tailored eCommerce experience for trade customers across the UK and Europe.

“This wasn’t just about launching a new site - it was about making it easier for customers to do business with Masters,” said Paul Tough, CEO of STRATAGEMS.

“We’ve brought together performance, personalisation and operational power in one cohesive platform that’s ready for the future.”

A Platform Built for Modern Trade

The new site based on the SHOPLINE B2B eCcommerce platform, combines a refreshed front-end experience with a robust, deeply integrated backend - designed to support thousands of products, complex pricing structures, and multiple territories.

Key features include:

• Personalised pricing and VAT handling for logged-in users
• Support for GBP, EUR and SEK currencies
• Localised tax and shipping rules across UK and EU sites
• Historical order visibility with downloadable invoices
• Smooth onboarding for new B2B customers, including VAT validation
  

Solving Real Business Challenges

This was a complex transformation - not just a reskin. STRATAGEMS helped deliver real solutions to tough challenges, including:

• Foundational commerce with SHOPLINE: By choosing SHOPLINE as the eCommerce core, the STRATAGEMS team was able to focus on delivering value fast, using pre-built features for storefront management, checkout, promotions and multilingual support. ‍
• ERP Integration with Business Central: A critical requirement was to ensure the new site worked hand-in-hand with Microsoft Business Central. Orders, inventory, pricing and credit limits all now sync in real-time, enabling theMasters team to run their operations more efficiently.
• ‍Enriched ProductExperience via Pimberly: With thousands of SKUs to manage, STRATAGEMS integrated Pimberly to power enriched product content, tagging, and merchandising - giving customers a clearer, faster way to find what they need.
• ‍Seamless DataOrchestration with n8n: The integration layer, powered by n8n, handles the heavy lifting across systems - ensuring data flows are clean, reliable, and scalable.
  

“This launch solves things we’ve wrestled with for years,” said Oliver Cole, ManagingDirector (B2C) at Masters247.

“From VAT handling to product onboarding, STRATAGEMS helped us tackle each challenge head-on - and the end result is something we’re proud of.”

Designed for Global Trade, Delivered with Local Focus

With dedicated sites for the UK and EU, customers now benefit from a streamlined experience tailored to their region - with the same quality, reliability and service that Masters247 is known for.

And with systems and processes now working in harmony, the team is set up to move faster, work smarter, and keep customers at the centre of every interaction.

Explore the New Platforms

👉 www.masters247.com (UK site)
👉 www.masters247.eu (EU site)