Enlighten Smiles
A composable, API-first integration framework unifying SHOPLINE eCommerce, NetSuite ERP and a custom Lab App, built for dental professionals worldwide. Real-time sync, SSO and automation across the lifecycle.
What they were up against.
Enlighten Smiles is a leading provider of dental whitening products and laboratory services. Its primary customers, dental professionals, needed a seamless, secure and efficient platform to manage patient information, track treatments and access laboratory services.
Outdated, monolithic infrastructure hindered performance and flexibility. Disconnected systems caused data inconsistencies. Key workflows, lab bookings, payment processing, onboarding, required significant manual effort, undermining the practitioner experience.
How we built it.
An API-first framework unifying SHOPLINE (eCommerce), NetSuite (ERP) and a custom Lab App, with real-time bidirectional sync built to scale with the business.
Reimagined for patient case management, lab bookings and treatment tracking, with Single Sign-On for effortless access across all connected systems.
Manual workflows for staff processes, lab bookings and payment handling, automated. Drastically reduced administrative overhead and human error.
Supports rapid deployment of new features, positioning Enlighten Smiles for international expansion and continuous evolution without a re-platform.
How the systems connect
Enlighten Connect, the composable API-first framework, sits between the storefront, ERP and Lab App, with real-time bidirectional sync and Single Sign-On across all surfaces.
What it unlocked.
Latency on critical clinical workflows collapsed from minutes to a few seconds.
Lab bookings and eCommerce transactions now run at twice the speed of the legacy platform.
The platform handles hundreds of bookings every day, with capacity headroom for growth.
The new Lab App and integration framework have completely transformed how we manage our operations. They save us time, reduce errors and deliver a seamless experience for our dental professionals. It's a game-changer for Enlighten Smiles.